I think you’ll like this.
In my search for a non-technical explanation for what can be a very technical subject, I believe I’ve managed to strip video marketing down to its bare, digestible bones so that even a 10-year-old gets it.
Video marketing, simply put, is:
Using video to promote or market your brand, product or service.
Okay, that's great. So why is it important?
In recent years there has been a seismic shift in how people consume information. We as digital consumers are now see video as the primary way to gather our news, entertainment and product/service information. In order for your digital marketing campaign to become truly effective you will need to incorporate a video strategy into the mix.
Examples of such videos are:
- Customer testimonials
- Video recording of live events
- Product promotion
- How-to/explainer videos
- Corporate training videos
- Viral (entertainment) videos
- HR/working culture’ videos