Video Marketing Explained

I think you’ll like this.

In my search for a non-technical explanation for what can be a very technical subject, I believe I’ve managed to strip video marketing down to its bare, digestible bones so that even a 10-year-old gets it.

Video marketing, simply put, is: 

Using video to promote or market your brand, product or service. 

Okay, that's great. So why is it important?


In recent years there has been a seismic shift in how people consume information. We as digital consumers are now see video as the primary way to gather our news, entertainment and product/service information. In order for your digital marketing campaign to become truly effective you will need to incorporate a video strategy into the mix.

Examples of such videos are:

  • Customer testimonials
  • Video recording of live events
  • Product promotion
  • How-to/explainer videos
  • Corporate training videos
  • Viral (entertainment) videos
  • HR/working culture’ videos

If you would like to know how video can specifically help your brand, have a look through our video services or get in touch for a free initial consultation. 

Posted by Richard Etienne.