Social media is the cheapest and quickest way to promote your brand to a global audience. Your social media bio is a great way to tell people what they can expect from you and your channel, and can be the difference between someone following you or not. So it's kind of a big deal.
Okay, on to the meaty stuff:
How do you write that killer bio that gets more people to interact with you?
Character count shouldn’t count
Most social media channels give you a limited character count for you to write your bio, meaning each word is precious.
With Twitter, for example, you are given just 160 characters to describe yourself with, so verbiage like those CV ‘power words’ you learned in college is out.
You should be able to describe your channel or blog in a few words so limit yourself where you can. People make snap decisions and judgements online, in seconds - not minutes. Try to avoid the temptation of trying to squeeze every last character out of the bio limit.
I’d simply advise writing a draft of your bio out, and then culling every single unnecessary word so you’re left with a short and snappy bio.
Be genuine with your tone of voice
It's easy to become carried away on social media when it comes to tone of voice, and switch between formal and informal across the different channels. To an extent, that is absolutely fine. You want your representation on social to be a more personal view, however be careful not to stray too far from the desired tone of your personal brand. A continually differing tone may confuse people when they move from one social media platform to another.
TIP: Read the words in your bio aloud to give you an instant indication as to whether they’re really ‘you’ or not.
Show, don’t tell
The advice here is simple: don't waste characters telling people what to think about you - instead tell people what you have done and they'll make their own mind up.
Think about any achievements that you have under your belt, or words that you’d use to describe your personal brand - ambassador, influencer, writer, journalist, editor…the possibilities are endless.
In closing, here are six questions your social media bio should answer:
- Who are you?
- What do you do?
- Where do you work?
- What tone do you use in your social media messaging?
- What topics interest you?
- How can I get in touch with you, or get to know you better?
Would you like our HR professional to help develop your social media bio? Get in touch below.