How to raise your brand above the competition

In a highly competitive world, where being the smartest or strongest doesn’t necessarily get you the response you deserve, many struggle to get ahead.

This is why it is more important than ever to learn how to brand yourself online. Normally at this point, I would advise you to download your copy of our free eBook ’100 ways to get your brand noticed online’. However, today’s discussion is specifically about muscling through the competition and ensuring you give your personal brand a fighting chance.

1. Be our guest

welcome-mat-brand-blog-opello

A tried and tested way to raise your brand's online profile is to create valuable, eye-catching content to share on other blogs. Despite its critics, guest posting is still a powerful way to get your name known in your industry.

Avoid plagiarism or creating run-of-the-mill content. Only memorable, high-quality content will guarantee you’ll be introduced to new audiences and make a lasting impression.

OPELLO Tip: Use Blog Rank to find the top blogs in your industry.

2. Paint a picture

infographic-tea-opello-blog

Infographics create an engaging way to display interesting data and statistics. The data could be about popular trends within your industry or to put a creative spin on a generally dull topic (like the weather; trust me, I’m British). 

These content powerhouses often find themselves shared on social media, leading blogs and forums. This makes them a great tool for brand building online.

OPELLO Tip: Use Canva to create free infographics online.

3. Shake it up

Marketing your brand to a greater or fewer number of target markets can increase your customer base and reassign your risk.

This is not saying to become all things to all men, as this is ill-advised. You could instead, choose to extend your efforts overseas or reduce your brand's availability to strictly online. 

OPELLO Tip: Complete a SWOT analysis to access each of your options before activating.

4. Can’t beat em, join em

"If I have seen further, it is by standing on the shoulders of giants"
- Sir Issac Newton

Another powerful brand building strategy is to create local business partnerships, particularly if your target audience is community-based. Partner with other tastemakers in your industry to host joint workshops or seminars. Become an ambassador for a local charity. Getting your brand plastered around festivals and events will do big things for your brand.

5. Would you like fries with that?

Always be thinking what else can you offer on top of what product or service you and your competitors are expected to provide.

Think about what related things your target audience may be interested in? You might even consider diversifying into another area - many cafes have successfully doubled up as a book shop or clothing store, for example.

From a personal branding perspective, what is your unique selling point (USP)? What else do your friends and family tell you are great at? See how that can be incorporated into your current brand identity to increase its value.

6. Give stuff away

Everyone loves a freebie. Put your brand name on USB sticks, badges, phone cases etc., then give them away at local events.

7. Once upon a time…

Want the secret of being a memorable brand? Start with a compelling story. There’s a reason why reality shows like X Factor and American Idol use (sometimes overly) emotional back stories to introduce their contestants.

books-opello-blog

If you can create emotionally moving, compelling stories that deeply connects with your audience, they will not forget your name any time soon.

OPELLO Tip: Subscribe to TED Talks on YouTube to listen to some of the best storytellers in the business. 

8. Unique personality

Give your brand a fun, unique identity. If you work in an industry where having a sense of humour or comedic personality is appropriate, using this to your advantage can make your brand extremely memorable.

OPELLO Tip: Examples of businesses who inject humour and comedy into brand promotion include Old Spice, Geico, and Dollar Shave Club.


We hope you find this article helpful as a first step to getting your brand above the competition. If you have any questions or comments about anything mentioned above, please drop us a note below.

Posted by Richard Etienne.