How to give your brand a spring clean

Is your brand in need of a spring clean?

If the overall look and feel of your brand is starting to look a bit stale, it’s a clear indication a tidy up is necessary. 

This article is an ultimate guide on what changes you can make to give your brand a good 'ol dusting off. What’s best about these tips is you will learn how to create small, meaningful changes achievable on almost any budget.

1. Dust off your social media accounts

Have you neglected your social media profiles? 

Check your profile image is current, your website URL, company name and job title is correct. Update your audience on new projects, relevant achievements or stories that they may find helpful. As a creative agency, we believe imagery is very important, so ensure photos and videos look modern and reflect what your brand stands for.

OPELLO asks: Are the profiles you have up on LinkedIn, Twitter and Facebook as complete as you can make them and do they reflect who you are today? 

2. Do a thorough search  

Enter your personal and business name into a credible search engine and see what comes up. What blog posts, imagery and other content is shaping your brand perception on the Internet? For an even deeper look, set up a Google Alert for yourself and your company so that anytime you get mentioned on the Web, you’ll be notified. 

If you've not done this before, don't worry, you're not alone. While controlling what comes up on a Google search is out of reach, you can take actions via SEO, link building and other activities to bring certain items higher up or lower down on the search results.

OPELLO asks: Do you have any out-dated or undesirable information revealed in searches that are within your power to remove or update?

3. Update your images

Often, just a simple updating of your images is what it takes to give your brand a positive boost. Take a look at the imagery on your website, is it looking dated? For example, are there images on your site of people still using a smartphone from 2010? 

Introduce some new images – there are a number of great websites such as Stocksnap that supply royalty-free images. Even if you’re images aren’t old, it is advisable to go through and renew some anyway. This will tell both your clients and search engines your website is active as it is being updated and refreshed. Seasonal images are great as long as you remember to change them to avoid confusion (few would appreciate a Santa image in June). 

4. Refresh your colour palette

Colour trends change annually (award for 'most significant change' this year goes to Instagram), so take the time to consider what colours perhaps aren’t working for you. Talk to designers about what colours are now fashionable. However, again it simply depends on what your business is – we aren’t sure if solicitors should have fuschia pink text on their website. Your change doesn't need to be drastic. Look, for example, at the subtle change Starbucks have made to their brand over the course of 40 years.

starbucks-image-brand-spring-clean

5. Revise your fonts

Like colours, there are trends within fonts. Simply adding or replacing your typeface could bring your brand into 2016. If your website is a little dated in terms of design, by adding or changing your brand’s typeface will improve readability. These small adjustments can make a big difference. They will ensure you don’t lose your brand image and will help keep it relevant and fresh.

6. Update your brand guide

Brand guides (or a brand book) contain all the information necessary to create whatever your company needs. Whether it be internal or external communication in the form of a website, advert , or press release, this document will make your work life simple. As your brand develops and grows, so should your brand book. 

OPELLO asks: Do you and your team know where the business currently is in its journey and the brand story you want to tell?

Above all else, remember taking care of your brand should not feel like a chore. You should always want to look your very best and have fun doing so. Just ask Mary Poppins.

"In every job that must be done, there is an element of fun." - Mary Poppins

"In every job that must be done, there is an element of fun." - Mary Poppins


Have any questions or comments about what you've just read? Drop us a note below.

Posted by Richard Etienne.