How to choose your brand values

For those who made it to the end of our free ebook '100 ways to get your brand noticed online', you will remember the rule that tied it all together was all about brand strength. At the core of brand strength, however, are clearly defined brand values. All the branding 'muscle' in the world will only last so long without these values. 

So how do you choose them? 

First, you'll be happy to hear it's a simple task.


In our last post 4 Ways to Build Brand Endurance, you were challenged to answer the who, what and why aspects of your clientele, product/service and key benefits to the customer.

Once you have answered these questions, write your value proposition in easy-to-understand, jargon-free language that can be read in just a few seconds. Here is a simple, fill-in-the-blank template to get you on the right track:

  • For (your target customer)
  • Who (specific buying needs and requirements)
  • We provide (solution name or brand description)
  • That (identifies benefits/values to customer)
  • Unlike (the competition)
  • Who (provide solution, features, functions, benefits)
  • Our company (better approach, solution, functions, benefits)
  • That (offers a better customer experience)

If you need more guidance, here’s a compilation of other brand value proposition templates to choose from.

As ever, please feel free to share any unique perspective or different take on developing your brand value proposition in the comment section below.

Posted by Richard Etienne.