In the second part of our ‘Day in the Life’ series we spend quality time with personal branding consultant Kaitlin Zhang.
CEO of Kaitlin Zhang Branding, Kaitlin’s expertise extends to personal branding coach, blogger, vlogger and speaker. She has extensive work experience within the branding field in San Francisco, Shanghai, Vancouver, Shenzhen and London.
8 – 9am Morning Routine
- Healthy breakfast (organic oatmeal with cranberry, honey, nuts and seeds)
- Exercise (Pilates and body-weight only strength training)
- Journaling (using real pen and paper)
- Read my one-page productivity, which outlines my goals in 6 months and 5 years
- Review the 3 main tasks I need to complete today (yes only 3!). If you can’t fit it on apost-it, you can’t fit it in your day.
9am – 10am Uninterrupted writing
I use this time to write about topics related to personal branding, entrepreneurship and success. I just type out whatever comes to my mind without any editing. To me, this is an extremely valuable time to be able to tune out everything else and just focus on my thoughts on a particular subject area. Today I wrote about my thoughts on how to motivate my team and help them see my business vision.
11am – 1pm Project-based work
Here are few projects I am working on at the moment:
1. Writing a book on personal branding online, online reputation management. Schedule to be published in 2017.
2. Content creation: blogging, YouTube channel, social media. One exciting project I’m working on is creating an online course on my signature program: 5 Steps To Build Your Personal Brand Online. And every Monday, I publish a new blog post. My latest post is about how to use the power of storytelling to promote your personal brand.
3. Client projects. This includes task such as conducting research on a client’s target market, editing his or her pitch and biography or touching up a personal website. My client base includes entrepreneurs, executives, creatives and celebrities. I have clients based in the UK, Canada, USA and China, therefore I may schedule Skype calls throughout the day with my clients, depending on their time zone. I also meet clients in person at my office in South London.
2pm – 4pm Project-based work/Admin
I'll use the afternoon to continue my project-based work. I find that afternoons are prime for project-based work that don't require much creativity, which is why I also do administrative tasks such as accounting, client relations, staff management, responding to emails etc. during this time.
I am trying to get into the habit of taking a 5 minute break every 25 minutes to give my eyes a rest from staring at the computer screen. Other times when I need a quick break, I check my social media feeds (Twitter, Facebook, Instagram, LinkedIn and YouTube). Twice a week, I take the time to find useful content for my followers and pre-schedule posts to promote my latest projects.
5pm – 9pm Running Personal Branding Workshops in London
I work as a speaker and I run various workshops on personal branding, digital marketing, social media, and content marketing. I have worked as a speaker with brands such as O2, NatWest, Club Workspace and Google.
My upcoming free workshop is on Weds 1 March 2017, 6:30pm – 8:30pm at Club Workspace Kennington of which OPELLO™’s very own Richard Etienne will be guest speaker. We will be discussing How To Use Content Marketing To Promote Your Personal Brand.
If I am not running an event in the evening, you will most likely to find me hustling on the tennis court, perusing the latest contemporary art exhibit, or listening to people’s stories at networking events.
10pm Evening Routine
I do two things that are perhaps quite unusual for my evening routine. The first thing I do is play a 3 minute audio clip I recorded for myself to listen to every night before bed. The audio consists of confirmations, positive quotes, and my vision for the future. Secondly, I try to stay away from all screens for 1 hour before bed, in order to have the best quality sleep.
A few more questions for Kaitlin:
What do you do during your commute?
Tell us something surprising about yourself.
I dedicate at least 2 months each year travelling, reading and thinking. I use this time to learn new things, challenging my existing perceptions about the world, and evaluate my life. Without this time, I would not be nearly as successful in my business as I would like to be.
What are your top 3 favourite books every aspiring business person should read?
The Miracle Morning by Hal Elrod
The Lean Start-up by Eric Reis
The Snowball: Warren Buffett and the Business of Life by Alice Schroeder
Do you have any advice for people who want to improve their personal brands online?
Most important, I would say, is to do things in order. A common mistake people make is that they dive right into social media without a clear vision of who they are and where they want to go. Everybody should start at Step One: Pitch. This is all about establishing your brand positioning, conduct research on your market, target audience, competitors, and writing effective elevator pitches and summaries.
Kaitlin helps her followers, students and clients establish and manage their online reputation so that they can become highly visible, have more influence and advance their business and career.