If you haven’t begun growing your personal brand or are unsure where to get started, don’t worry. We reached out to professionals in the field and sourced 5 of the best marketing books to help you enhance the most important brand in the world: yours.
For lovers of the hit TV series Mad Men…
Confessions of an Advertising Man
by David Ogilvy
When it comes to growing your brand, if there’s one person whose advice you should follow, it’s the ‘Father of Advertising’, David Ogilvy.
His book, “Confessions of an Advertising Man,” relays his marketing secrets, which helped some of the largest brands reach tremendous growth. If you are looking to grow your personal brand, take note of Ogilvy’s time-tested, successful pointers.
If you want to know how to conduct yourself in the world of business, how to write, how to communicate with people, this is the book for you.
- Great starting point in understanding the importance of self-advertising
- Many insightful quotes from the man himself
- Fun and witty - very typical of the 60s ad style
buy the book here
For the light reader…
Become A Key Person Of Influence
by Daniel Priestley
If there is one book you and the person you last spoke to should read, it’s this.
A creative spin on the acronym KPI (Key Performance Indicators - many in marketing will have heard their boss scream this at them), Priestly maps out his ‘5-step sequence to becoming one of the most highly valued and highly paid people in your industry’.
This book has very powerful ideas that will have you achieving much more in far less time. Unfortunately hard work is not enough; if you want to make it big in your chosen industry, you must strive to become a Key Person of Influence. This book shows you exactly how to do that faster.
- Easy to follow
- Exercises to complete after each section
- Quick read - can complete in under 2 hours
buy the book here
for those who face a challenge because of their ethnicity...
by Karen Kang
This is a review from Amazon. Simply gold.
Kang walks the reader through five steps that are the key to her "Branding Pays" system:
- Determine your positioning. Know who your target audience is and what need you want to meet.
- Messaging. Develop your elevator pitch.
- Brand Strategy. Works out your core values, strengths, personality, image and brand promise.
- Build your ecosystem. The trick to networking effectively is to build an emotional connection.
- Develop your action plan. There will be elements of your brand strategy that you need to do better. Perhaps you need to dress in a more professional way, develop a new skillset or create a more creative persona for yourself.
The final part of the book is about managing your online image. Kang outlines a number of very specific suggestions on how to make the best use out of social media sites like Facebook, Linked In, Twitter, Google+ and blogs. She also acknowledges the real problem of being racially stereotyped and how to address it.
While the book is immediately helpful to anyone seeking a promotion or a new job, there is plenty of food for thought here for politicians, entrepreneurs and volunteers.
buy the book here
For lovers of psychology…
Made to Stick: Why Some Ideas Survive and Others Die
by Chip and Dan Heath
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.”
Chip and Dan Heath delve into the psychology behind viral social trends, like the gruesome urban myth where a traveller wakes up in a tub of ice, courtesy of a local organ-harvesting ring.
They credit the proliferation of “sticky messages” to six traits:
As you read about SUCCESs, the brothers Heath will show you how to apply these traits to your own personal brand’s messaging, and how to make your ideas stick.
Buy your copy here
for 'big-picture' visionaries...
The Brand Gap
by Marty Neumeier
How can you create a brand so charismatic, it draws people in and becomes an essential part of their lives?
In this book, Neumeier outlines five disciplines to help you bridge the gap between brand strategy and brand execution:
Differentiate, Collaborate, Innovate, Validate and Cultivate.
- Uses visual metaphors and real-life examples
- Teaches five key disciplines to apply in your own experiences and to focus on innovation when building your personal brand
Buy the book here
Updated: The Brand Flip
You've got to love social media sometimes. After a nice chat with Brand Gap author Marty Neumeier, we have an exciting addition to the hotlist.
So there you have it. A brief review of The Brand Flip direct from the author's pen.
Get your copy here.
No matter how much business evolves or expands, human nature will always care about compelling stories – the personal brand that you give in your elevator pitch.
The time-tested philosophies in these books hold strong, proving that a successful personal brand is everything.
For expert help on how to build your personal brand speak to one of our consultants today.